For Sellers
Staging your Home For Success

A major element in the overall equation of helping to sell your home faster and for top dollar is home staging. In today’s competitive market, it is more important than ever that your home show its very best. When in a buyers’ market, where there are more homes on the market than buyers, your home needs to be in tip top shape and stand above the competition. Buyers have so many choices these days. A non-staged home stays on the market 5 times longer than a staged home and will bring lower offers.

In today’s competitive market, it is more important than ever that your home show its very best. When in a buyers’ market, where there are more homes on the market than buyers, your home needs to be in tip top shape and stand above the competition. Buyers have so many choices these days. A non-staged home stays on the market 5 times longer than a staged home and will bring lower offers.

Staging highlights the positives and helps to detract from the negatives. Home stagers create a harmonious, spacious, neutral and inviting environment. They set the scene so potential buyers can imagine living in the home. It’s important to make the home both neutral and warm, taking the seller’s personality out of the home but not to the point that it feels cold. You also want to appeal to the greatest number of prospective buyers and keeping your home neutral helps accomplish that. Keep in mind that buyers are looking to meet both their physical as well as their emotional needs when selecting a home. They are buying a lifestyle and a dream. They want a place where they can feel proud to entertain family and friends.

Curb Appeal

What the buyer sees when they drive up to the home determines if they will want to see the inside. It makes that all important “first impression”. Adding or refreshing mulch, planting flowers, keeping the lawn mowed and edged, trimming overgrown bushes and trees, and removing toys, boats and trailer from the yard can make a big difference. You will also want to examine the exterior of your home to see if it is in need of a fresh coat of paint or power washing.

Neutralize and De-Clutter

As a seller, you will need to make the mental conversion from “home to live in” to “house for sale”. Personal belongings are a big distraction and make it difficult for buyers to visualize their own belongings in the home. The goal is to keep the buyers focused on the home instead of the family who lives in it. You also want to create a spacious feeling in each room and make them light and bright. You will want to keep enough furniture so that the buyers are able to envision their furniture in the room and leave only enough décor so that it won’t distract from the home. Pack up and box anything that detracts or takes up space in the home and place in a storage facility or have a yard sale.

Painting walls and replacing carpet go a long way in making the home look new. If a house has worn out carpet and marked up walls, buyers have a difficult time envisioning it any other way. You are better off replacing carpet and painting than to offer an allowance because people cannot visualize how it could look. Instead, they may buy another home. Again, we are in a competitive market with a lot of homes in the marketplace. If you don’t have new carpeting and freshly painted walls, if this is what is needed, a buyer will find a home that does.

Repairing

Make all repairs upfront whether small or large. If you don’t, you position your home as a “fixer upper”. No one wants to spend their own time and money and effort on something that should have been fixed in the first place. If a buyer discovers the home is in need of repairs, they may decide against the home all together or put in a lower offer, feeling justified in doing so. Buyers are likely to think a $500 repair is a $2,000 problem and maybe more, thinking of the worst-case scenario. By making all repairs upfront, you position yourself for receiving the best offers in the shortest amount of time. If you don’t have the time or desire to make necessary repairs, you will need to lower your price to reflect the state of the house.

Cleaning

Keep your home immaculate and show-time clean. It is important to give it an initial thorough clean from top to bottom before going on the market and to maintain it on a regular basis by hiring a professional cleaning service if feasible. The two most important rooms in the house are the kitchen and bathrooms and they must be spotless and first class. An unclean home causes apprehension and the buyer could begin to lose interest.

Odors

Absolute deal killers are cigarette or pet odors. Since smoke settles on drapes, carpets and furniture have them professionally cleaned and please…no smoking in the house. If you have a pet, have it meticulously groomed to avoid offending potential buyers and keep litter boxes cleaned on a daily basis. If you frequently have cooking odors, bring in the fresh air while cooking and lightly spray a mixture of a little lemon oil mixed with water to add freshness to the house.

Follow these pointers along with Gina’s personal assistance and you will be on the fast track to getting your home sold in a shorter period of time!


 


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